# Ecommerce Product Image Brief Template

Use this template before creating a listing-image or static-ad pack. Keep every statement factual and check destination rules before publishing.

## Product facts

- Product name:
- Exact variant, colour and finish:
- What is included:
- Price and offer (if current and public):
- One verified customer benefit:
- Essential limitation, compatibility note or disclosure:

## Buyer questions

1. What must a buyer recognise immediately?
2. Which detail, material or feature needs a closer view?
3. Does the buyer need scale, fit, capacity or in-use context?
4. Is there a variant or included component that needs to be shown?

## Image plan

| Image | Buyer question | Required evidence | Text needed? |
| --- | --- | --- | --- |
| 1 | What is the product? | Clear product-first view | No / limited |
| 2 | What matters most? | Detail or feature view | Optional |
| 3 | How does it fit or work? | Truthful scale or use context | Optional |
| 4 | What does the buyer receive? | Variant, component or offer proof | Optional |

## Destination review

- Destination: Amazon / Etsy / Shopify / Meta / Google
- Main-image or placement-specific rules checked:
- Final crop and dimensions reviewed:
- Claims and disclosures reviewed:
- Final publisher approval:

Sellfold creates destination-aware static assets and supporting copy from your product information. You remain responsible for reviewing final files, claims and applicable destination rules.