SELLFOLD GUIDE
Google Search image assets checklist: formats, relevance and review
For Google Search image assets, prepare relevant images that match the associated keywords, text ads and landing page; include a square asset and, where useful, a landscape asset. Google’s current help guidance specifies formats and dimensions, but eligibility and review still depend on account and policy conditions.
Prepare the required shapes
Google lists square 1:1 as required and landscape 1.91:1 as optional but recommended for Search image assets. Its published minimums are 300×300 and 600×314 respectively, with higher recommended dimensions; recheck the live specification before export.
Use several genuinely different images
Google recommends at least four unique, relevant images at ad-group or campaign level. Vary the information or context—not just the colour grade—while keeping each image relevant to the query, ad text and final URL.
Keep the image aligned with the landing page
The product, offer and claims shown in an image should be supported when a person reaches the final URL. If a price, bundle or feature changes, update or remove the asset rather than leaving contradictory creative live.
Do a policy and ownership review
Google states that image assets go through quality and policy checks and that an advertiser confirms legal rights to submitted imagery. Keep records of product-photo rights and review the current policy before publishing.
Related Sellfold pages
Questions sellers ask
Can I upload one image only?
A square image is required, but Google recommends multiple unique relevant images and both available aspect ratios to improve eligibility across formats.
Will an image asset be approved?
No approval can be guaranteed. Google applies account, quality and policy checks.
Can Sellfold publish the assets for me?
No. Sellfold creates downloadable static assets and copy; you review and upload the final files.
Sources to check before publishing
Platform rules change. Use current primary guidance for your destination and review final files before publishing.
Create assets from a real product photo.
Choose the exact image count, review each result and publish only material that is accurate for your product and destination.
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