SELLFOLD GUIDE
Product photos for scale, detail and variants: choose the evidence buyers need
After the main image identifies the item, supporting images should resolve the specific uncertainties a buyer still has: scale, texture, construction, variant differences and included contents. Use the real product and clear context, and avoid decorative scenes that conceal the feature the image is supposed to prove.
Use scale to answer a physical question
Show the item in a truthful context that makes size easier to understand. The reference should not exaggerate capacity or imply an included companion product.
Use close detail for observable features
A detail image can show texture, hardware, finish, seams or other visible construction. Keep its caption factual: explain what the buyer can see, not a performance claim the crop cannot prove.
Show variants deliberately
When a product is offered in different colours, finishes, materials or configurations, show those differences clearly and connect the images to the selected option where the destination supports it.
Do not create proof that does not exist
A staged visual should never invent a component, certification, measurement, use case or result. If a fact needs precise wording, support it on the product page and review it before publishing.
Related Sellfold pages
Questions sellers ask
Is a ruler always the best scale reference?
Not necessarily. Use the clearest truthful context for the item, then provide verified dimensions in product information when needed.
Can I show several colours in one image?
Yes when it accurately reflects the variants offered and does not confuse which option is selected.
Should a detail image contain text?
Only if it improves a truthful explanation and is appropriate for the destination. The photo itself should remain clear.
Sources to check before publishing
Platform rules change. Use current primary guidance for your destination and review final files before publishing.
Create assets from a real product photo.
Choose the exact image count, review each result and publish only material that is accurate for your product and destination.
Create a product pack →