SELLFOLD GUIDES

Practical guidance for product images and static creative.

Evidence-led starting points for ecommerce sellers. Review current destination rules and final product claims before publishing.

How to prepare product photos for ecommerce listings

A practical source-photo checklist before creating listing images or static ads.

Choose an image count by the buyer questions you need to answer.

Plan the right asset type for a listing or an ad.

Separate product facts, buyer questions and creative direction before production.

Make the product identifiable before adding lifestyle or offer-led imagery.

Choose the product-photo types that resolve real shopper questions.

Organise public product media, variants and alt text around shopper clarity.

Plan relevant shapes, formats and final review using current public guidance.

Choose one factual message and connect it to a supporting landing page.

Check variants, inclusions, offers and implied promises before publishing.

Choose supporting evidence that helps buyers understand the item.

Describe visible product media without keyword stuffing.

Add truthful use context without concealing the product or implying unsupported results.